Bachelor in Communication and Digital Media Bring out your creativity and make brands matter

The Bachelor in Communication and Digital Media

Is for individuals who are...

creatively minded with an international outlook. You are eager to influence change and truly engage with global audiences.

Looking for...

a program that develops your critical and strategic thinking skills. You want to find creative and meaningful ways to engage people with brands through dynamic, hands-on and technically well-executed project creation.

To become...

  • an advertising champion
  • a digital content creator
  • a digital media strategist
  • a branding account executive
  • a communication manager
  • a marketing communication manager

IE University’s Bachelor in Communication and Digital Media is for people who want to make brands shine. With a solid educational foundation, and a technologically innovative, hands-on approach, this marketing-focused program forms the next generation of communication professionals. Guided by our expert faculty, in a diverse international setting, learn how to develop meaningful messages that resonate with global audiences.

PROGRAM

Undergraduate Degrees

DURATION

4 years

LANGUAGE

English

LOCATION

Segovia and Madrid (for students matriculated in the 2017-18 intake and onwards)

LOCATION

If you choose to study the Bachelor in Communication and Digital Media, you will study the first two years in Segovia and the last two years in Madrid.

** (does not apply to students registered before 2017-18 intake)

LIVE A UNIQUE EXPERIENCE

Why study the program in Communication and Digital Media at IE University?

PROGRAM PILLARS

DEVELOP A VERSATILE PROFILE

This program has been designed to prepare multifaceted professionals who are capable of tackling challenges in the fast-paced communication and digital world. Thanks to the unique design and structure of this program, you will gain the essential knowledge and skills you need to become a corporate and marketing communication professional. As an expert in this field, you will be capable of leading teams in this thrilling and dynamic industry, whether it be in a business setting or a more commercial environment.

MAKE AN IMPACT THROUGH CONTENT

Today more than ever, content plays a key role in delivering effective communication and marketing messages. In this program, you will learn how to create the right content for the right audiences, and how to deliver it through the most effective channels. You will learn these skills through practice and by applying class knowledge to real-life challenges and projects.

UNLEASH YOUR CREATIVITY AND THINK CRITICALLY

Learning how to balance creativity and strategy is crucial for delivering successful communication campaigns. In this program you will unleash your creativity through challenges aimed at exploring the boundaries of your imagination. You will also learn how to combine these creative skills with strategic and critical thinking methods. This will allow you to channel your ideas into practical, effective communication strategies.

EXPERIMENT IN THE MEDIALAB

Our MediaLab is the perfect environment to experiment and bring your projects to life. In this environment, you will have access to state-of-the-art resources and tools that will help you create, design, and produce all kinds of communication projects. The MediaLab is a key element of your undergraduate experience at IE University—a place where you’ll be able to truly combine teamwork, creative skills, and strategic vision to make your ideas happen.

THE MEDIALAB

The MediaLab is more than just a physical space: it’s a concept and a culture. It’s a tech-forward hive of buzzing creativity, where classroom theories are put into practice, breathing life into projects that began as simple ideas. Create content across platforms: videos, podcasts, illustrations, graphic designs and websites—unleash your unique vision.

From your very first semester to the end of your fourth year, you will dive into the MediaLab culture, building up a portfolio of projects and a proficiency with materials that will make your resume shine. And for you budding communications executives, mold the MediaLab to your needs as a hub to implement and manage tools needed to convey different professional messages.

No matter your aim or ambition, as you work on projects and assignments in a disruptive, collaborative environment, you will enter the job market ahead of the game, ready to take on the challenges of the future.

THE MEDIALAB OFFERS THE FOLLOWING FACILITIES:

The Oven is designed as a hub for students to mix their different ideas and bake them to perfection. This is a meeting space, where you can explore visual references, pick apart movies and tv shows together and come up with strategies to implement your own projects.

Use the Production Studio to suit your production needs: as a audio-visual project-executing facility or as a resource for technical support in the production stage.

OTHER FACILITIES:

The Photography Studio is an area to conduct photo shoots for print and web projects.

In the Editing Room all audiovisual your editing and post production project needs are met, with plenty of technical staff support on hand to help you look for solutions when finalizing your projects.

BUILD YOUR CAREER PATH

Put your communication and digital media skills to work in a wide range of organizational settings.

BUILD IDENTITY THROUGH CONTENT

Branding strategies and campaigns

Creation and management of advertising campaigns

Photography and video production

Webs and apps design

Branded content and storytelling

Events creation and production

CREATE TRANSMEDIA EXPOSURE

Media planning

Public relations

Digital marketing (SEO/SEM)

Social media strategy and community management

CREATE AND MANAGE AUDIOVISUAL CONTENT

Creative content development

Production planning and management

Sales and acquisition of content

Marketing and distribution of audiovisual product

BUILD AND MANAGE STRATEGIES IN ORGANIZATIONS

Corporate communication

Marketing and communication management

Strategy planning

Crisis management

Corporate social responsibility and advocacy campaigns

CREATE AND DRIVE INNOVATION IN BUSINESSES

PR and reputation measurement and management

Innovation and digital transformation

User-centered design

Public affairs

MEET OUR STUDENTS!

Our students represent the best of who we are. Discover their IE University experience.

Enrique García

Enrique is a half-Spanish half-Indonesian Communication and Digital Media student. Spending much of his formative years in Java Enrique now lives in Segovia where he balances his studies with his passion for tennis.

MEET ENRIQUE

Giulia Camargo

Originally from Brazil, Guilia enjoys using skills learned from her Bachelor in Communication and Digital Media in an entrepreneurial capacity. She pursues her passion for music as an active member of the Music Club, as well as being in charge of public relations for the student government and working at the IE student-created online newspaper, “The Stork.”

LEARN MORE ABOUT THIS ENTREPRENEURIAL ARTIST

Almustafa Mahmoud

Almustafa is a Communication and Digital Media student at IE University. He was born in Iraq and has lived in Malaysia, China and Spain. Almustafa’s wish when he was young was to be a professional soccer player and play for the “galácticos” team, or any other Spanish team.

Discover Almustafa's story

ABOUT IE’S SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

IE’s School of Human Sciences and Technology is a dynamic, interdisciplinary institution that brings together three core areas, taking a human-centered approach across all degrees.

The Bachelor in Communication and Digital Media is grounded in the belief that the communications field, with its use of data and cutting-edge technology, can be used to uncover the roots of human behavior and and enable connection between people.

Other Bachelor Degrees from the School of Human Sciences and Technology:

BACHELOR IN BEHAVIORAL SCIENCE

The Bachelor in Behavioral Science is a hands-on, multidisciplinary degree that empowers students to study, understand and influence people and society.

GO TO THE BACHELOR IN BEHAVIORAL SCIENCE

BACHELOR IN INFORMATION SYSTEMS MANAGEMENT

A comprehensive look at how to design and manage the information and technology that drives the performance of the digital sector.

GO TO THE BACHELOR IN INFORMATION SYSTEMS MANAGEMENT

BACHELOR IN DATA SCIENCE

The Bachelor in Data Science is aimed at analytically minded individuals who possess strong critical thinking abilities and wish to harness the power of data to inspire transformation.

GO TO THE BACHELOR IN DATA SCIENCE
GO TO IE SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

The School for the new world of work