The Project

No matter where they’re from, the time comes when high school students have to choose a university. We know that this is a difficult, sometimes life-changing decision. We decided to help by making a series of videos where we address some of the questions a future student might have about IE University. What began as a spark of curiosity became an exciting, innovative project. We brought together a diverse group of students, taking gender, nationality, age, degree and personal background into account. With a community that is characterized by such a rich mix of diversity, it was a challenge to represent them all!
Our idea was to treat this group to a weekend full of surprises. We organized activities in Madrid and Segovia and then asked students to talk about their experiences: where they come from, their fears and expectations for the future, what they expect from a professional career, and so on. These videos are organized into different topics and are based on the conversations the students had during the weekend.


Samuel González

Sam is a 19-year-old student from Madrid, Spain. He is the techie of the group while also being passionate about acting and theater. Using knowledge gained from his Bachelor in Information Systems Management, Sam hosts a program named En Onda on Movistar TV. He is a proactive student that‘s always cooking up new ideas: he became a full stack developer after taking a Web Development Bootcamp at Ironhack and founded the IEU Computer Society. A restless entrepreneur, he is always looking to bring together his professional passions: technology, business, and communication. He currently has a role as an actor for Disney Craks, a new show for Disney Channel.

Giulia Camargo

Giulia de Oliveira Camargo is a half-Portuguese and half-Brazilian communication student. The 20-year-old has previously lived in Brazil (were she was born), Portugal and England. After studying an IB, she decided to continue her studies at IE University, undertaking a Bachelor in Communication and Digital Media. She is passionate about music (as you can see from this video!) and is a very talented singer with equally impressive skills on the guitar. She wants to become a journalist.

Niklas Hess

Niklas is a German student who started his Dual Degree in Business Administration and Laws last year. He also has an international background as he grew up in Germany, moved to the U.S., where he studied for three years, before finally moving to Spain. He is part of the Cum Laude Society, an AP scholar with distinction and an Academic All-American. In order to further enrich the IE community, he founded the Rotaract Club of IE University Segovia. Niklas plays volleyball for IEU, represents the BBA and LL.B. class as the president, and is an ambassador of IE University.

Joy Cierrea Archer

Joy is half Bahamian, half American. When we shot the video, she was finishing an LL.B. Degree. She is 24 and fully committed to shaping the future of law in the technology sector. Besides loving robotics and technology, she is also a very talented writer (she was given an award for her poem ‘Love’ for one of the IE Foundation Prizes last year!). Joy has also written and directed two full-length theatre productions.

Rodrigo del Moral

Rodrigo has just finished a Bachelor in International Relations. He is half French, half Spanish and grew up in Paris where he studied a French Baccalauréat (filière ES, mention Très Bien). Afterwards, he came to Segovia where he started his studies at IEU. He describes his time at IE University as “a life-changing and mind-shaping experience.” Rodrigo sees himself as a hopeless music addict, as well as being fond of movies, a gourmet chef-in-the-making, and generally a curious, extravagant and adventurous person.
Special thanks to his girlfriend, Sophie Geneste, who helped as an Assistant Producer (and did a great job!).

Masa Micunovic

Masa Micunovic is half Australian and half Montenegrin. She is studying a Bachelor in Psychology. Prior to coming to IE, she did an IB in UWC Maastricht. She is 19 years old and an active member of the IE Community: she once organized a TEDx conference and, alongside other students, led the organization of the last edition of the Leap Conferences. She loves writing, reading, politics, and philosophy.



    David Goodman, Director of the Bachelor in Architectural Studies, describes this neighborhood: “Though frequently overrun with tourists, La Latina is still one of Madrid’s most beautiful neighborhoods. You won’t find many iconic monuments or landmarks here, but you will find a vibrant area brimming with terraces, restaurants and little plazas that make it one of the best places to enjoy a sunny afternoon in Madrid.”

    During our stay in this lovely area, we took our team to have dinner at  Tío Timón Restaurant, a small and simple place with a great menu and a very cozy terrace. This spot is full of locals and has very friendly service.


    If you cross Gran Vía, as you admire the bright lights adorning the theater marquees, you’ll stumble upon the city’s most bohemian and rather hipster neighborhood. Malasaña bore witness to the Movida Madrileña (cultural movement) in the early 80s and in bars like La Vía Láctea and El Penta this atmosphere lives on to this day. Malasaña is a very popular area, full of life and young people. It is also easy to come across familiar faces here, so pay close attention as you walk around the beautiful old narrow streets. If you are in Madrid, this is the place to be seen. Hang out and enjoy some tapas at La Ardosa or at Fábrica Maravillas, or have a coffee at the bookstore Tipos Infames. Just east of Malasaña is another fantastic neighborhood, Conde Duque, which is home to the Centro Cultural de Conde Duque, the Museo ABC, and the charming Plaza de Guardia de Corps.

    We took the students to one of the trendiest spots now–El Paracaidista. This is one of the coolest places in Madrid at the moment. With more than 3,000 square meters and six floors, this concept store is a must in the Malasaña area. It has a small movie theater, a restaurant, a cocktail bar, a roof-garden, a gallery as well as different showrooms showcasing some of the best young talents in Spain.

    After admiring Puerta de Alcalá, you’ll arrive at the main entrance of Retiro Park. Inside, you’ll find important landmarks like La Casa de Vacas, El Palacio de Cristal or El Palacio de Velázquez, vestiges of past times when these gardens were a retreat for the royal family and their courtiers. As you stroll through the park, you can also go for a boat ride or enjoy a shady spot under the trees. You should also take a look at the rare fountain sculpture of Ángel Caído (there are only two in the world and the other one is located in Italy). If you want to extend your stroll towards the south of the park, you will find the Real Observatorio Astronómico and the beginning of Cuesta de Claudio Moyano, famous for its book stands.

    The students spent Saturday morning biking and roller skating through the park–it was a blast!



    Segovia’s star historic attraction is without a doubt its aqueduct, a sprawling first-century Roman relic at 800 meters long and 28 meters high. At its eastern end, you’ll find a cluster of sites including a monument to Juan Bravo, a folk hero who led the rebellion against Carlos V, and the Iglesia de San Martín, a 12th-century church. From here you can find your way onto the Calle Real, a pedestrian street lined with noteworthy sights, including Casa de los Picos, a noble 15th-century home known for its uniquely textured stone façade. Further east in town you’ll find evidence of Spain’s religious ‘convivencia’ period in the old main synagogue. During the 15th century, it was converted into a church dedicated to Corpus Christi. To learn more about Spain’s religious history, visit the Didactic Center in the Jewish Quarter.


    Plaza Mayor has a central bandstand; the city hall and its surrounding arcades make it the heart of the city. The outstanding gothic cathedral dominates the square. The inner Romanesque cloister comes from the previous cathedral and it was transported block by block, after its demolition in the 16th century. Segovia holds a street market every Thursday morning. If you like local products, fresh or prepared, you must go for a walk among these stands! This area is also filled with a wide variety of restaurants. Stop for a bite at one near the square, or walk to the Colegio Oficial de Arquitectos, which has a gorgeous courtyard and a store where you might be able to find something to nibble on between the antiquities, clothes and vintage pieces.


    IE University’s Segovia Campus is located in the 13th-century Santa Cruz La Real Convent. Near the Eresma River and just outside Segovia’s old city walls that surround its historic quarter, this impressive building is just a five-minute walk from the world-famous Roman Aqueduct. Although IEU’s campus is housed in a historic site, it boasts many modern facilities including Wi-Fi all around campus, conference halls and laboratories, as well as fully equipped Media Studio and a Fab Lab. The convent’s church, Aula Magna, is a beautifully restored building that now holds IEU’s most important events such as the Welcome Ceremony, Graduations, and The Hay Festival. The Segovia Campus provides students from around the world with an ideal on-campus experience within an innovative, modern and creative environment.